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Showing posts with label Apple. Show all posts
Showing posts with label Apple. Show all posts

Wednesday, June 2, 2010

Google Moves Away from Windows

So, word has been getting around that Google is officially dropping support for Microsoft Windows internally. Computers running Microsoft Windows are going to be phased out for Linux and OSX machines. Honestly... Who didn't see this coming?
Google has stated many times that the default operating system for Googlers is a heavily modified Long Term Support (LTS) version of Ubuntu Linux, affectionately named "Goobuntu". While this modified distribution has never been released outside of Google, it is in wide use and support there, and hardly a secret. That said, Windows machines aren't being done away with entirely, Google has stated that employees that really need to use Windows can acquire special permissions to use the operating system. Lets take this from a fresh angle: If all you really know how to use is Windows, you probably shouldn't be working at Google.
Lets think logically about what Google really needs Windows machines for: Windows development. Sure, they have Picasa, Desktop Search, Earth, and a few other cross-platform apps that they need to build and test on versions of Windows, but these things can easily be accomplished inside a virtual environment. The vast majority of Google's focus right now is split between Chrome OS (Linux), Android (Linux), and the web, and if recent trends have shown us anything, its that Google is interested in moving away from desktop applications altogether. Google has proven that they can take big technologies and move them to the web, and that's exactly what they are focused on. Microsoft's mission used to be "A computer on every desk and in every home, running Microsoft software.", and Google has taken a much more open stance in theirs, what their mission should be is: "A browser on every device, with every person, using Google products."
If Google were a software company first-and-foremost, this would be a huge deal, but they just aren't. Google is focused on providing platforms and services for other people to utilize and build on. Android development tools exist for every platform, and, from a personal point of view, development on Linux platforms tend to be much nicer than Windows or OSX. By keeping Apple machines around, Google is showing that they will still be developing applications for the iPad and iPhone. This is extremely important. Google doesn't want to limit who can use their products, so having a presence on their biggest competitor's device is a wonderful strategy. Google isn't interested in limiting themselves, and being browser-based is the cornerstone of their ideals.
It does seem like Google is setting a precedent for other companies as well. Showing other technology businesses that they can be free from licensing and closed, bug-ridden software. If one of the biggest technology companies in the world can do without Microsoft Windows, anyone can. This move to make their unreliance on Windows official and public seems like a power play to the rest of the industry, setting an example and forging the first path away from Windows. I'm all for more businesses relying on Linux, it will do huge amounts of good for the open source ecosystem and mentality.
Like I said before, I'm really floored that people are surprised over this, everyone should have seen this coming. Only time will tell if other companies are willing to follow Google's example and give up their Windows addiction.

Original Engadget post

Saturday, May 22, 2010

The Magic of Android


One year ago, no one would have argued that Apple was going to own and dominate the consumer smartphone market while RIM was going to continue to dominate the business world. But that was one year ago... Recent NPD numbers show that Android has pulled ahead of the iPhone in the US, but what does this mean for consumers? If you've used both Apple and Android handsets in the past year, I'm sure you've noticed one glaring flaw for Android: The App Stores don't even begin to compare. The iPhone's App Store has been around longer, has more mature (speaking of software code, here...) applications, and a greater variety of both paid and free programs. While the Android marketplace is still playing catchup, Apple is still king of the apps on this front.
Thankfully, all this is about to change. With the recent NPD numbers and the booming success of Verizon's Droid series, consumers can expect the Android marketplace to start booming, and soon. Why? Android is where the numbers are. RIM is on the decline, and Apple is slowing down. If you're a developer, where do you want to sell? On Blackberry? You app is as good as dead. Want to release to Apple? Sure, you've got quite the install-base, but... Why not Android? The install base is obviously good enough to get started, but you have one killer feature that the iPhone just doesn't have right now: An upward trend. Not only will your app be available to a respectable install base, but your potential customer base will continue to grow. Another thing Android has over the iPhone OS is that: As a developer, you are not limited to a single carrier. Develop an iPhone application that pisses off AT&T? Prepare to get banned. With Android, you are never limited to a single carrier. Sprint, T-Mobile, AT&T, and Verizon all have Android offerings (Along with Google's own), and while, admittedly, some are better than others out there, as a developer, you should never fear that you'll be shot down because a single carrier disagrees with what you are doing on their network.
Google is constantly making their Android OS better and better with each release (Apple as well, OS4 looks to be a much-needed shot in the arm for the aging OS3), so there isn't any reason why you shouldn't be developing for a mobile platform. If I had to pick one, I'd pick Android for the pure and simple fact that Google is beating Apple at their own game. Its a great time to be a Googler, and I'm sure there are even greater times ahead.

Saturday, May 1, 2010

Quick Notes on "Thoughts on Flash"

Lets start with a quote from the original article:
"Adobe's Flash products are 100% proprietary. They are only available from Adobe, and Adobe has sole authority as to their future enhancement, pricing, etc. While Adobe’s Flash products are widely available, this does not mean they are open, since they are controlled entirely by Adobe and available only from Adobe. By almost any definition, Flash is a closed system."
Lets make some quick changes to this...
 "Adobe's Flash Apple products are 100% proprietary. They are only available from Adobe Apple, and Adobe Apple has sole authority as to their future enhancement, pricing, etc. While Adobe’s Flash Apple's products are widely available, this does not mean they are open, since they are controlled entirely by Adobe Apple and available only from Adobe Apple. By almost any definition, Flash any Apple software is a closed system."
Don't even get me started on the App Store.
Hey, Jobs, talk when you can put your app store where your mouth is.
Just sayin'.

Tuesday, December 9, 2008

From Generic to Trendy: The Apple School of Marketing




Thanks to arstechnica.com for the Image



Now.. don't get me wrong.. I'm the farthest thing from an apple fanboy there is. I'm a Linux advocate and heavy PC user. But Apple is the only company on the planet to turn "Generic" Marketing into trendy, beautiful, effective marketing. Do you remember walking into the grocery store as a kid, seeing the cans with the white label, black text, that reads "Corn"? Yea, that was generic. Simplistic. Run of the mill. Poor. Cheap. Now look at the iPod box: A picture of the product, name on the top in a clear, non-stylized font. Essentially the same idea: Avoid the fluff, get the information out there, keep it simple, keep the focus on the product itself. Apple took an old concept, made it trendy, and is now at the top of the branding charts everywhere. People recognize iPods, Macbooks, iMacs; Hell, mis-informed consumers even refer to personal media players as the one generic term "iPod" now. Apple has taken an idea from old-world save-a-buck cans and applied it to a consumer electronics device in such a way that it became a phenomenon.

Congratulations, Apple. It really is a beautiful thing.